Serendipity News Archive

100 Years of The WI And My Time As Its First PR Person

June 4th, 2015

I was there during the time when Tony Blair, who was then Prime Minister was slow hand-clapped off stage and the fabulous WI Calendar Girls – handling all the PR and media for the organisation single-handed…


Why Blogging Is Great And Simple PR

May 11th, 2015

Today social media is making brands and superstars…here’s how to do it by blogging.


P.F. Sloan ‘Special Guest’ opener for Rumer on 23 April, Masonic Lodge, Hollywood Forever, LA

March 28th, 2015

On 23 April in LA at the Masonic Lodge, P.F. Sloan will be a ‘Special Guest’ opener for Rumer on the night.


Cultural DNA

February 23rd, 2015

Every now and again a new book comes along that is a must read; Malcolm Gladwell’s Tipping Point or Seth Godin’s Tribes. Cultural DNA by Gurnek Bains, by virtue of its depth, originality and ambition, is also that book.


The ABC To Start On A Digital Marketing Journey In 2015

January 28th, 2015

A. You need to be all over social media. You can learn a lot about the changing digital landscape and how brands are embracing e-commerce and social media through the media itself.
B. The power of social media is broad. Understand the potential of social media as a research and inspiration tool, network and profile builder and trend [...]



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