We are all by now aware of how social media is changing the way we do business and live our lives. This last year, working with my client Dream Shield Auto on a exciting world class motorsport event with the international hotel industry, I wanted to share just how effective social media platforms like Twitter can be for the international hotel sector, who wants to target high-end guests.
This is what social media can do for the hotels and resorts globally –
Real Time Brand Monitoring
When it comes to using and maximising the potential of the social web, monitoring your hotel brand is the first step. Prior to online marketing, hotels could only asses from word of mouth about what people thought of its brand. Now, with Twitter things have changed. We can all now monitor brands in real time and respond to anyone who says anything whether it is positive or negative.
Real Time Customer Support & Experience
Getting a response from a hotel that you are about to check into is great, though it doesn’t really accomplish anything. However, if after your guest checks-in, your guest receives a response from the hotel in real time, suggesting to watch a video about the hotel and also wishing good stay, well that is opening up the customer experience. You are starting to engage with your guests and very simply giving excellent customer support. You could also send a text of where to dine…it helps to create and strengthen brand loyalty.
Use Social Media to Engage
Through various apps and interactive social media games you can start to extend your customer’s experience in real time. Your Hotel could think about creating a special online game to engage and excite your customers; the MGM, Las Vegas is already onto this idea.
Finally, here’s a little bit about the event I am working on with Dream Shield Auto –
We know that the international hotel and resort industry needs the ‘next big thing’ to raise and extend the profile of their brands; giving another type of customer experience to their high-value guests. So we have created a unique partnership between the hotel and resort industry with the high-end motor sport industry – the International Hotel & Resort GT3 Cup, 25 November 2012, Las Vegas.
Photo Credit: George Arriola
Tags: Caesar's Palace, GT3, GT4 Rally, Las Vegas, MGM, Motorsport, social media, twitter
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