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	<title>Serendipity News Archive</title>
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		<title>Who is P.F. Sloan?</title>
		<link>http://www.serendipitypr.co.uk/news/2012/05/18/who-is-pf-sloan/</link>
		<comments>http://www.serendipitypr.co.uk/news/2012/05/18/who-is-pf-sloan/#comments</comments>
		<pubDate>Fri, 18 May 2012 12:34:21 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Boys Don't Cry]]></category>
		<category><![CDATA[elvis]]></category>
		<category><![CDATA[Jimmy Webb]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[PF Sloan]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Rumer]]></category>
		<category><![CDATA[Serendipity]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.serendipitypr.co.uk/news/?p=395</guid>
		<description><![CDATA[Right, now the British female singer/songwriter Rumer has a new album, ‘Boys Don't Cry’ to be released on 28 May and one of the tracks, her version of the song ‘PF Sloan’ out on 21 May is set to become a UK hit... ]]></description>
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		<title>What You Need to Know About Google+</title>
		<link>http://www.serendipitypr.co.uk/news/2012/04/26/what-you-need-to-know-about-google/</link>
		<comments>http://www.serendipitypr.co.uk/news/2012/04/26/what-you-need-to-know-about-google/#comments</comments>
		<pubDate>Thu, 26 Apr 2012 22:09:50 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.serendipitypr.co.uk/news/?p=387</guid>
		<description><![CDATA[Here are brief, key points from social media expert Guy Kawasaki, who is also the hottest expert on Google+ right now. ]]></description>
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		<title>Serendipity through Social Media</title>
		<link>http://www.serendipitypr.co.uk/news/2012/03/15/serendipity-through-social-media/</link>
		<comments>http://www.serendipitypr.co.uk/news/2012/03/15/serendipity-through-social-media/#comments</comments>
		<pubDate>Thu, 15 Mar 2012 10:56:57 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Serendipity]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.serendipitypr.co.uk/news/?p=383</guid>
		<description><![CDATA[
I love the word serendipity; it means the “effect by which one accidentally discovers something fortunate, especially while looking for something entirely unrelated”. In French, its sérendipicité, and also heureux hasard, “fortunate chance”&#8230;and when it happens, it is powerful. Through my own ‘serendipitous moments’ I have connected to a wealth of expertise, business and personal contacts. I [...]]]></description>
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		<title>PR Specialist Is on the US List of Best Jobs of 2012</title>
		<link>http://www.serendipitypr.co.uk/news/2012/03/06/pr-specialist-is-on-the-us-list-of-best-jobs-of-2012/</link>
		<comments>http://www.serendipitypr.co.uk/news/2012/03/06/pr-specialist-is-on-the-us-list-of-best-jobs-of-2012/#comments</comments>
		<pubDate>Tue, 06 Mar 2012 16:43:13 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.serendipitypr.co.uk/news/?p=378</guid>
		<description><![CDATA[PR was also ranked a “best job” a couple of years ago by the publication Money...]]></description>
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		<title>Effective Design, Logo &amp; Copy Plays A Role In Your Business Success</title>
		<link>http://www.serendipitypr.co.uk/news/2012/03/06/effective-design-logo-copy-plays-a-role-in-your-business-success/</link>
		<comments>http://www.serendipitypr.co.uk/news/2012/03/06/effective-design-logo-copy-plays-a-role-in-your-business-success/#comments</comments>
		<pubDate>Tue, 06 Mar 2012 13:19:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Serendipity]]></category>

		<guid isPermaLink="false">http://www.serendipitypr.co.uk/news/?p=374</guid>
		<description><![CDATA[Design has a proven ROI. Businesses are beginning to understand that appealing design is no longer one last thing to think about once all the basics have been covered. Instead its moved to the top of business owners’ to-do lists for good reason- It matters!]]></description>
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		<title>Top Three Twitter Tools You Should Know About&#8230;</title>
		<link>http://www.serendipitypr.co.uk/news/2012/02/23/top-three-twitter-tools-you-should-know-about/</link>
		<comments>http://www.serendipitypr.co.uk/news/2012/02/23/top-three-twitter-tools-you-should-know-about/#comments</comments>
		<pubDate>Thu, 23 Feb 2012 13:04:03 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Serendipity]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.serendipitypr.co.uk/news/?p=368</guid>
		<description><![CDATA[There are so many social media tools out there and so to help you cut through the chaos, here are my top three... ]]></description>
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		<title>Twitter, Hashtags, Conversations &amp; Serendipity</title>
		<link>http://www.serendipitypr.co.uk/news/2012/02/23/twitter-hashtags-conversations-serendipity/</link>
		<comments>http://www.serendipitypr.co.uk/news/2012/02/23/twitter-hashtags-conversations-serendipity/#comments</comments>
		<pubDate>Thu, 23 Feb 2012 12:31:48 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Serendipity]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.serendipitypr.co.uk/news/?p=363</guid>
		<description><![CDATA[With the diversity of people on Twitter conversations can be created that create moments of serendipity...]]></description>
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		<title>Twitterology News</title>
		<link>http://www.serendipitypr.co.uk/news/2012/01/05/twitterology-news/</link>
		<comments>http://www.serendipitypr.co.uk/news/2012/01/05/twitterology-news/#comments</comments>
		<pubDate>Thu, 05 Jan 2012 17:19:41 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Serendipity]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.serendipitypr.co.uk/news/?p=358</guid>
		<description><![CDATA[
The New Year bells of 2012 rung in Rupert Murdoch on Twitter. Ouch! Twitter users have reacted with disbelief and dismay.
Since going live the media tycoon had collected more than 111,000 followers and tweeting his views on everything from his family holiday in the Caribbean (lucky for some) to American politics and the US presidential [...]]]></description>
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		<title>You May Want To Think About PR in 2012</title>
		<link>http://www.serendipitypr.co.uk/news/2012/01/05/you-may-want-to-think-about-pr-in-2012/</link>
		<comments>http://www.serendipitypr.co.uk/news/2012/01/05/you-may-want-to-think-about-pr-in-2012/#comments</comments>
		<pubDate>Thu, 05 Jan 2012 16:52:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.serendipitypr.co.uk/news/?p=353</guid>
		<description><![CDATA[
PR Builds Brand
Consumers use the media to know what&#8217;s new, what&#8217;s hot and what&#8217;s important. Getting editorial pieces in the right types publications can catapult and define a brand.
PR Creates Awareness
Good PR builds a brand with the right audience. If people love your product or service they&#8217;ll tell their friends and you build loyal followers. [...]]]></description>
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		<title>How to Tie in Your Guests Long Term to Your Hotel &amp; Resort Brand</title>
		<link>http://www.serendipitypr.co.uk/news/2011/11/30/how-to-tie-in-your-guests-long-term-to-your-hotel-resort-brand/</link>
		<comments>http://www.serendipitypr.co.uk/news/2011/11/30/how-to-tie-in-your-guests-long-term-to-your-hotel-resort-brand/#comments</comments>
		<pubDate>Wed, 30 Nov 2011 11:08:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Caesar's Palace]]></category>
		<category><![CDATA[GT3]]></category>
		<category><![CDATA[GT4 Rally]]></category>
		<category><![CDATA[Las Vegas]]></category>
		<category><![CDATA[MGM]]></category>
		<category><![CDATA[Motorsport]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.serendipitypr.co.uk/news/?p=346</guid>
		<description><![CDATA[The international hotel and resort industry needs the ‘next big thing’ to raise and extend the profile of their brands; giving another type of customer experience... ]]></description>
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